Empowering Farmers with Digital Agriculture

PAD works to reach farmers with personalized agricultural advice through their mobile phones through alternative models.

1. The PAD Lab is where services for farmers are designed and operated after rigorously testing ideas. PAD currently have labs in India and Kenya.

2. The PAD Partnership model is how ideas that work are scaled in partnership with governments and organizations with a shared vision. Ethiopia, Bangladesh, Rwanda are examples.

Type of solution

Uses basic mobile phone, friendly and can be used by almost anyone.


  • #1: Farmers, Extensionists
  • #2: Policiy Makers